Upskilling Product Pricing Calculation Template

This template is essential for anyone launching or refining upskilling, certificate, or micro-credential programs who wants pricing to drive both access and sustainable growth in today’s evolving education environment.

Rather than relying solely on internal costs, the template takes into account product purpose, competitive landscape, target market, expected ROI, and industry benchmarks to ensure products are competitively and sustainably priced. Key Features - Structured sections for product classification, market competitor analysis, and ROI considerations tailored to upskilling and workforce education - Hands-on worksheets to input competitor pricing, industry alignment, unique value propositions, and product delivery considerations - Streamlined tables for mapping revenue models, internal costs, payment options, and minimum viable enrollment - Pricing calculation formulas and validation checklists to confirm price point suitability in relation to market expectations and audience needs Benefits for Institutions With this template, continuing education leaders can: - Confidently establish price points that are competitive, reflect product value, and maximize institutional goals - Adjust pricing strategies using real-time market feedback and ongoing program performance data - Offer clear, documented rationales to stakeholders and partners for pricing decisions, supporting transparency and institutional accountability - Align payment models (such as employer-paid, tuition reimbursement, or subscription) to best fit the needs of learners and employers in the upskilling marketplace